Video Production | Digital Marketing + Strategy | Social Media | Influencer Marketing | Paid Media | Content Solutions
617-893-2249
Paul Hawkins
Brand & Content Production Executive
Award-winning digital and linear producer skilled in leading creative and technical teams with confidence, collaboration and integrity. I get things done by understanding requirements, evaluating priorities, managing expectations, and supporting production staff; all while exceeding usability expectations.
I leverage years of agile project management, content creation, account leadership, and user experience production from various environments including Fortune 500 companies, major television networks and professional sports teams and leagues. My specialties include concept creation, video production, cultivating a cohesive work environment, building team accountability, and delivering one-of-a-kind products to market.
Digital Marketing + Strategy | Video Production | Social Media | Influencer Marketing | Paid Media
Passion. Creativity. Collaboration. Exploration. Strategy.
I’ve built my career from the ground up in integrated marketing production, honing my craft in content creation, live production, employee management and work-flow project organization.
From Major League Baseball, the NCAA, Major League Soccer, the National Basketball Association and NBC Sports, I have a deep understanding what makes success and how to be accountable for compelling and impactful content and brand identities.
Experience
Work History
August 2022 - Present
Head of Content
Freelance - The Zone
The Zone is a digital health company that is reimagining access to mental wellness support for sports organizations and their athletes.
As Head of Content, my mission is to provide the student athlete a custom content journey that enriches, stabilizes and improves their mental well-being. From immersive video, engaging podcasts, articles and motion graphics, I am charged with crafting the vision and library of content to serve our audience.
January 2022 - February 2022
Features Producer, 2022 Beijing Winter Olympics
Researched, pitched, and produce compelling athlete profiles and topical stories for "Talkin' Olympics", one of NBC Sports' premier daily 30-minute programs.
Interfaced with all levels of production personnel to ensure a seamless and extremely well-organized production and post-production process.
Managed talent, editors and graphic AP's.
July 2020 - October 2021
Director of Content Strategy, NBC Sports Northwest
Lead a fully integrated content-producing team that includes linear, studio programs, original content, podcasting, programming, digital, social media and on-camera talent, hosts and insiders.
Develop, execute, and align multi-platform content strategies. Lead editorial decision-making and manage editorial voice and tone of content for continuity across all platforms.
May 2017 - May 2020
Executive Producer, Golden State Warriors
Provide leadership, direction and vision for all aspects of video content, branding and storytelling for the Golden State Warriors, Chase Center, Santa Cruz Warriors (G-League), Warriors Gaming Squad (NBA2K) and Golden Guardians (League of Legends).
Oversight of the day-to-day operations of the entire twenty-five member Warriors Studio Team, multiple freelancers and production/ad agencies.
January 2010 - April 2017
Senior Director of Broadcasting and Multimedia, New York Red Bulls
Develop strategies to properly execute and monetize team’s digital video content throughout all team’s platforms including web, social, and TV.
Lead Brand Producer for all digital media assets – including content on Arena’s video board, ribbon boards, field boards, online media player, marketing commercials, and MSG Network’s New York Red Bull coverage.
July 2008 - July 2009
Coordinator of Video Production, Los Angeles Dodgers
Created and launched innovative daily online “webisodes” streaming on dodgers.com.
Worked closely with Chief Marketing Officer to develop creative strategic methods to connect the fans to the Dodgers through video content
September 2005 - March 2007
Producer, Fenway Sports Group
Lead Producer for Boston College’s Official Sports over-the-air TV Shows.
Conceptualized and wrote innovative segments for weekly television show airing on NESN.
November 2002 - June 2008
Producer/Editor, Boston Red Sox
Produced, shot, wrote, and edited segments for the Emmy nominated weekly show “The Red Sox Report” (RSR), a weekly magazine style show aired on local UPN affiliate and NESN.
Produced and edited Fenway Park video board in-game show.
Services Provided
Core Competencies
Video Production
Storyboarding, Shooting, Editing , Script Writing, Post-Production
Social Media
Video & Graphic Creation, Strategy, Roadmap, Content Plan
Brand Strategy
Content Calendar, Blog, Writing, Marketing Strategy
Academics
Emerson College
May 2003
Bachelor of Arts - Video Production
Boston, Massachusetts
Skills
Professional Competencies
Editing/Graphics/Media Storage Experience
Prepare and create
Efficient with Adobe Creative Suite CC (Premier, Photoshop, AfterEffects), Avid Interplay and Media Central Systems, Final Cut Pro 7, Cinema 4D, Avid Pro Tools, CatDV Media Asset Management, Quantum Storage, Western Digital ActiveScale Object Storage, Spectra Logic LTO
Office
Keeping it organized
Efficient in Microsoft Office systems (Word, Excel, PowerPoint), Google, SAP, NetSuite, Coupa, SpringCM, Slack, Wrike, Basecamp, Adobe Analytics, Domo, Concur, Wordpress, MPX, Drupal
Control Room Engineering, LEDs and Camera
For the audience
Daktronics Interface, Ross Acuity Production Switcher, Ross Xpresson, Ross Dashboard, Grass Valley Kayak Production Switchers, Chryon Mosaic, Chyron Lyric, Imagine IP Routing, ClickEffects Crossfire and Blaze, EVS Replay, Evertz Dreamcatcher Replay, Camera Repair and Maintenance, Sony (HDC 4300 and 3100, FS7 F5. FS5, Venice), RED (Gemini and Dragon), ARRI and Panasonic Camera Systems, Tricaster, Apple Systems, EVO 5.6, Network Design and Maintenance
Coming together is a beginning,
staying together is a process,
and working together is success.
Henry Ford
My Projects
Work Portfolio
Professional Projects
A small sample of my proud production achievements
Recognitions & Awards
Professional Achievements
Telly Awards
Recipient of 2020 Gold Telly Award for Branded Content Series (“Fighting Spirit”)
Recipient of four 2020 Silver Telly Awards for Online: Sports (“Oracle Arena – The Legacy”), Promotion Video (“Stephen Curry Action Figure”), Television: Sports (“Warriors Ground – Road to Playoffs”) and Branded Content: Sports (“The Team Behind the Team”)
Recipient of two 2019 Gold Telly Awards for Online: Sports (“That Moment featuring Daveed Diggs” and “Workin’ featuring Andre Ward”)
Recipient of two 2019 Silver Telly Awards for Online Commercial: Campaign/Branding (“Our Strength Comes From You”) and Television: Sports (“Warriors Ground: Quinn Cook”)
EMMY Awards
Recipient of four 2020 Northern California Emmy Awards for Sports, Program/Feature Segment (“Fighting Spirit”), Sports, Program (“Warriors Ground: Chase Center”), Sports, One-Time Special (“Mini-Movie: Strength in Numbers”) and Arts/Entertainment, Program (Warriors Ground: Art Program”)
Recipient of three 2019 Northern California Emmy Awards for Program – Single Spot (“That Moment featuring Daveed Diggs”), Promotion Campaign (“Our Strength Comes From You”) and Sports, Daily or Weekly Program (“Warriors Ground: Quinn Cook”)
Recipient of 2018 Northern California Emmy Award for Excellence in Program for “Warriors Ground: Champions Rewind”
Recipient of 2007 New England Emmy Award for Best Editor for “2007 Boston Red Sox Season in Review”
Nominated for a total of 24 Regional Emmys from 2005 to 2020
